Philips leads Acuity and GE Lighting in SSL-based indoor-location race with the first major retail trial where an LED-based lighting vendor has been publicly named as a partner.
Philips Lighting has announced a major deployment of indoor-positioning technology with Carrefour using visible light communications (VLC) and LED-based luminaires. The 7800-m2 Carrefour hypermarket in Lille, France now include 2.5 km of linear solid-state lighting (SSL) with the fixtures capable of guiding shoppers to discount opportunities.

Carrefour is Europe’s largest retailer and, according to Philips, the second largest retailer globally. The company has just refurbished itse Lille location with the goal of reducing energy consumption by 50% via LED lighting and adding the VLC-based indoor-positioning services.

Thanks to this new application, which uses Philips technology, we are now able to provide our customers at the EuraLille Carrefour with a new service, enabling them to quickly search and locate their preferred promotions or detect all the promotions around them when in-store — a real time-saver for an urban customer base,

said Céline Martin, director of commercial models and innovation for Carrefour hypermarkets in France.

We are always on the lookout for innovations to facilitate customers’ navigation in our stores and meet consumers’ expectations.

Courtesy of LEDs Magazine – See Full Article >>